Lori Senecal has done a lot of work that has benefited CP+B as an advertising agency. For one thing, she has made plenty of adjustments to their way of doing business. Before she has joined up, the professionals of the company used to spend a lot of time on small talk when they were working with their clients. However, Lori had a different understanding of the market. She has believed that the clients go to advertising agencies in order to get an ad campaign as quickly as possible. Also, her introversion is another influencing factor to how she approaches her job.
One thing that Lori Senecal has done was bring expansion to CP+B. As a result, it went global. She has given the company an ability to reach more clients in various parts of the world. As a result, the company has experienced even greater success as more clients learned about the advantages they get from working with companies like CP+B. They have gotten their ad campaigns completed in a timelier manner than with other advertising agencies. Lori has definitely brought the company to its best. Now Lori has another plan. She is going to step down from her leadership position.
As of right now, Lori Senecal is training some new leaders to step in as her successor. They are going to learn a lot about the tactics she uses. Of course when they take over the position, they are also going to come up with their own tactics that are going to be even more successful to the company. One thing that is to be said is that people often have to make new adjustments to new leaders because every person comes with different expectations. Fortunately, Lori’s successor is going to bring a lot of her effective tactics to the role. You can visit Adweek to know more.