Luiz Carlos Trabuco Cappi is currently the President of Banco Bradesco, a financial institution that’s larger than all such businesses in Brazil, with the exception of only one competitor – Itau Unibanco, which has only been in existence since 2009.
Mr. Trabuco first went to the University of Sao Paulo – he was highly dedicated to success at this time, traveling more than five hours away from his home in Marilia, moving west to earn a good degree – and studied philosophy. Next on the list of Luiz Carlos Trabuco Cappi was earning a postgraduate degree, in the closely-related field of sociopsychology.
Although most bank executives – really, most bank employees, regardless of their rank – earn degrees in business, like finance, accounting, or economics, Mr. Trabuco found a position so easily as a bank teller in 1969, because his manager felt his training in these two fields would as a social lubricant and cause him to perform both objectively and relatively well as a bank teller in Marilia.
Plus, because he grew up in Marilia, Bradesco didn’t have a very tough decision to make; it would be easy for Luiz Carlos Trabuco Cappi to talk to virtually anyone that was a native from the Marilia area.
Mr. Trabuco has worked hard enough to be the recipient of a number of awards throughout his career. One of Luiz Carlos Trabuco Cappi’s most recent accolades is the Entrepreneur of the Year in Finance, awarded to him in 2015 by Isto E Dinheiro, a financial news media source that’s likely known as one of the most popular in all of Brazil.
Conversely, one of Luiz Carlos Trabuco Cappi’s oldest awards is the Personality of the Year in Insurance and Pension, given to Mr. Trabuco by Sincor-SP in 2003.
Luiz Carlos Trabuco Cappi was given this award the same year Bradesco took over HSBC Bank’s retail unit in Brazil, which consisted of well over $1 billion in assets. Although Banco Bradesco ended up paying approximately $6.2 billion for the rights to everything HSBC Bank owned in the entirety of Brazil, the acquisition was a good idea for the bank because another financial institution could have come along and “stole” the transaction from Bradesco’s mind.
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Further, the acquisition grew the bank quite a bit, even though its growth was slightly disproportionate to the six-plus billion dollars it wisely forked over. Luiz Carlos Trabuco Cappi revealed in an interview in 2015 that the transaction brought approximately six years’ worth of organic growth to the bank. Rather than having to build any assets – buildings, automated teller machines, advertising billboards, etc. – from the ground-up, the hundreds of branches HSBC had laying around Brazil took lots of pressure regarding immediate extended presence throughout the nation.
This came just six years after Itau Unibanco became the largest bank in all of Brazil, forming a merger between Unibanco and Banco Itau. Before this 2009 deal closed, Bradesco was the largest such bank in Brazil, a title that it’s held numerous times since it was founded in 1943.
Mr. Trabuco is all known for creating a university within Banco Bradesco that is still used today to instruct employees on how to best do their jobs. While many people, including Luiz Carlos Trabuco Cappi himself, attend or attended outside educational institutions outside of secondary school, Bradesco makes it possible for applicants to forego external colleges, and simply take the courses that Bradesco’s internal university has to offer.
This corporate university, which has since become commonplace throughout banks all across Brazil, was created mainly by Luiz Carlos Trabuco Cappi after he became Chief Executive Officer in 2009.
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