Old Navy, Sports Academy, Dick’s Sporting Goods and The Sports Authority have all become very reliable sources for people that would like clothing for working out. There are people that are intrigued with these outlets, but Fabletics has become one of the most successful when it comes to athleisure clothing for women. Many women are using this website because it gives people the access to a lot of different types of garments. Kate Hudson even has her own picks on this website. That is thing that adds a dimension of personal touch. This has truly become the vehicle that has given her this competitive advantage. Some customers may wonder how she is actually going to compete with a company like Amazon. After all, Amazon is very well established in the industry. Other companies like Fabletics are new to industry.
The reality is that Fabletics has quickly become a leader in a world of athletic clothing where clothing had become very similar. Everyone seems to be doing the same thing. It is through Fabletics that customers finally get the chance to see something new and innovative. Kate Hudson is putting her spin on the active wear line. She is talking to Marie Claire about the comfort and durable clothes that her company is manufacturing. She is not taking any chances with the operations of this company. Hudson has made a decision to go toe to toe with Jeff Bezos. This is someone that is confident in her product and she knows about product placement. The physical stores are going to connect people that are in close vicinity to gyms with this clothing line. People that do not even shop online are going to be able to get the clothes through the website and offline as well. All of this has made women look at the state of the clothing industry and see what is really out there. They are tired of the same old drab clothing line. Kate Hudson is presenting something different.
Fabletics certainly has become a catalyst for the athleisure movement. She has proven that she is going to do what it takes to get her company to customers everywhere. Amazon is a worldwide sensation. That is what Kate Hudson is trying to do. She wants to build a different type of environment with Fabletics. She wants this company to have a global presence in the athletic clothing industry just like Amazon.
The thing that makes this possible is the time that she is putting in with the building of brand awareness. Kate Hudson – along with Adam Goldenberg and Don Ressler – have made an error to understand brand building. They know how everything works in the industry because the business model was already in place. JustFab was in place and people were familiar with the subscription service model. That would be the thing that would help this company become a leader in a way that many people may have never imagined. Kate Hudson simply added her celebrity presence.